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ENS VA FER ALEX GIFREU
ENS VA FER ALEX GIFREU
ENS VA FER ALEX GIFREU

ENS VA FER ALEX GIFREU

U0023
€21.15
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ENS VA FER ALEX GIFREU

An essential proposal for those interested in graphic design and Catalan posters of the last thirty years. The book shows us the whole series of posters that this award-winning designer has made for more than two decades for La Fira del Formatge de Lladó (1997-2021), made from graphic appropriationism or what is also called metadesign. . In this case, the result of borrowing a character-pet and recoding it to communicate an event other than the initial reason for which it was created. Appealing to the collective imagination is a complex resource; the context in which it operates must be well known so as not to make mistakes and, above all, it is necessary to avoid references to aesthetic elitism in order to be able to connect with users. These two components — collective memory and popular poster design — form the basis of what is shown in this book.

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Description

Product Details

Language
Català
Author
Alex Gifreu
Text
Oscar Guayabero, Toni Monturiol, Magda Pujolàs, Sebastià Roig, Enric Satué
Photographs
Jordi Puig
Desing
Alex Gifreu
Linguistic correction
Imma Parada
Format
340 x 240 mm
Pages
96
Binding
book Cover inside plastic case
Published by
Úrsula llibres
ISBN
978-84-123029-1-2

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