Els mitjons Molfort’s i la publicitat racional

U0042
€25.00
Tax included

Els mitjons Molfort’s i la publicitat racional.

Created in Mataró around 1927, one of the textile cities in the country, the Molfort's socks brand revolutionized advertising in Spain. Following the American, English and German models, he pioneered rational publicity by introducing new scientific methods for the promotion of industrial products. Catalog of the exhibition of the same title that was carried out in the Museu de Mataró in 2018.

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Product Details

Language
Català
Author
Julià Guillamon
Desing
Maria Mora, Duró Studio
Format
22 x 22 cm
Pages
204
Binding
Paperback
Published by
Museu de Mataró
ISBN
978-84-9263-142-1

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